Molasses Reef is a new above-luxury brand by The Ritz-Carlton which consists of a boutique hotel and villa-style residences spread along 1.5 miles of pristine white sand beaches on the uninhabited island of West Caicos, in the Turks & Caicos Islands. The marketing materials needed to communicate what life would be like as a home owner on a deserted island, serviced and managed by The Ritz-Carlton.
50% of Phase I development was sold within one year of a partnership with Courtney & Co, and designs were awarded grand prize in a national design competition.
Download case study PDF (2.7 mb)
Here’s a good example of our web design process. By separating site design (content & navigation) with visual design (visuals, colors, layout) we are able to efficiently develop sites that are both visually appealing, yet functional— all the while helping to improve business performance. Here’s a few images to help walk you through part of the process.
The CPC site was widely received, and the addition of a Member Forum and Resource Library was helpful to CPC as they work to educate and set best-use practices for protecting children in crises situations around the world.
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Located along the intimate crescent of Maundays Bay on the exclusive island of Anguilla, Cap Juluca’s Greco-Moorish architecture is as timeless as the sea itself. And thanks to a $28-million renovation, Cap Juluca is tailored to today’s travelers and seekers of solace, yet focused on improving your overall resort experience. Courtney & Co was tasked with developing new brand identities for 6 venues throughout the resort. Below are three examples of logo explorations, along with the final logo selected for each.
Cap Juluca is a top 10 Caribbean resort, as reported from Conde Nast Traveler. Working in tandem with new renovations, the resort has fresh logos reflected of the guest experience one would expect from a resort of this stature and beauty.
Download Cap Juluca case study PDF (4.1mb)
Pilot Employee Benefits is a local Long Island employee benefits company that wanted to look more professional to compete against larger more established regional companies. Formally known as Rosenberg & Senders, the owners wanted to develop a new name and brand identity that better fit their business goals. The resulting name of Pilot Employee Benefits was the cornerstone for creating a new brand identity, website and marketing materials.
“It not only helped us improve sales, most recently by an increase of 50%, but made it much easier to recruit new employees.” —Josh Senders, Partner, Pilot
Download the presentation PDF (1.6 MB)
344 Bowery is a conversion of a historic building in the new and growing residential Bowery neighborhood. The building is being converted into full floor loftstyle condominiums. The vibrant, trendy, and young neighborhood was to be reflected in the design of the website and sales and marketing material.
The sale material captured the personality of the building and the neighborhood resulting in complete sell out of the 5 available units.
Download the pdf
Courtney & Co designed the brand identity and packaging for “Local Milk” the first product to launch for Five Acre Farms. It can be seen in three Union Market locations in Brooklyn. Stop by Union Market in Brooklyn and buy some “Local Milk”, milk so fresh you can still here it Mooing.
Five Acre Farms is a brand of supermarket-ready produce and products that are grown and prepared within 275 miles of where they are sold. Whether found in New York, Chicago or Washington, DC, all of our products will be true to our mission: to bring local food from farm to table, to bring the farmers market to the supermarket.
An article from this weekend in the WSJ that I thought was interesting. It’s about brand names having more importance to non religious people, than religious. Here’s an excerpt:
“In an Internet-based study, 356 participants (68% Christian, 19% nonreligious, 4% Jewish, and the balance Buddhist, Muslim or ”other”) were asked to make six choices between brand-name and generic goods, with realistic price differences. The researchers classified the products as either “expressive” (Ralph Lauren sunglasses vs. WalMart’s) or “functional” (Motrin vs. CVS ibuprofen). Subjects then answered 10 questions designed to gauge the importance of faith in their lives.
A subject who attended worship services at least weekly was roughly 20% less likely to select an “expressive” brand than one whodid not; there was no difference in the functional category.”
Link to the full article.
It was taken from an article called “Brands: The Opiate of the Nonreligious Masses?” by Ron Shachar, Tulin Erdem, Keisha M. Cutright and Gavan J. Fitzsimons, Marketing Science (forthcoming).”
We recently added CPC Learning Network as a new client. CPC is a non-profit organization based at Columbia University dedicated to improving international humanitarian practice specifically for children in crises situations. We’ve been hired for two assignments. The first is to create a new brand identity for the organization which includes a logo mark. The secondary assignment is to design a website for CPC that will be the primary source for communications and collaboration for the organization and it’s partners.
The goal of the visual identity is to create an easily recognized and distinct name and logo that reflects the core mission and positioning of CPC. The goal of the website is to create an interactive network and knowledge data base for their partner organizations and policy makers. In addition, the web site will act as a forum for stakeholders to post questions and receive answers, or search knowledge-base on specific topics.
Here’s their current logo and web site: http://www.cpclearningnetwork.org
A brand driver board is created before logo exploration begins
Example of logo explorations
Early logo exploration
We’re in the process of designing a brand identity and web site for Babalua Beach, a 6 acre development on Providenciales in the Turks and Caicos Islands. Here’s a sneak peak at some of our work.
Brand driver boards and a close up of the logo
Early web site exploration