Archive for the ‘Uncategorized’ Category


20
Sep 11 Branding / Case Study / Design / Destination / Uncategorized / Website Design — No comments

Process case study: Molasses Reef, A Ritz-Carlton Reserve

Overview
Molasses Reef is a new above-luxury brand by The Ritz-Carlton which consists of a boutique hotel and villa-style residences spread along 1.5 miles of pristine white sand beaches on the uninhabited island of West Caicos, in the Turks & Caicos Islands. The marketing materials needed to communicate what life would be like as a home owner on a deserted island, serviced and managed by The Ritz-Carlton.

Results
50% of Phase I development was sold within one year of a partnership with Courtney & Co, and designs were awarded grand prize in a national design competition.

Download case study PDF (2.7 mb)

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09
Sep 11 Branding / Design / Uncategorized / Website Design — No comments

Process case study: Example of website design process

Overview
Here’s a good example of our web design process. By separating site design (content & navigation) with visual design (visuals, colors, layout) we are able to efficiently develop sites that are both visually appealing, yet functional— all the while helping to improve business performance. Here’s a few images to help walk you through part of the process.

Results
The CPC site was widely received, and the addition of a Member Forum and Resource Library was helpful to CPC as they work to educate and set best-use practices for protecting children in crises situations around the world.

Download case study PDF (2.3 mb)

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30
Sep 09 Uncategorized — No comments

Great Marketing Experiment Goes Live

GME_Logo-1We have developed a web site called “The Great Marketing Experiment” where business leaders can come together to talk about the issues that are important to them. The focus of the site will be Branding and Marketing. Three things about the site that we feel are different from a basic Linkedin Forum or Google Answers is:

1. We focus the entire discussion around Marketing and Branding

2. We have experts who enrich and ensure quality discussions

3. Will produce a book of the leading topics of discussion.  For you. By you.

Mission: Together, we’ll build a manual of the best thinking in marketing and branding today… all accessible to small business leaders like us. It’s easy. It’s time to start the discussion we’ve all been wanting to have.

Join the conversation!

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