1. What do you do and how do we work together?
It’s easiest to explain what we do by using the analogy of a doctor patient relationship. The patient, in this case a business, has symptoms that are causing him to feel pain. Symptoms like slow sales, poor awareness or an image that looks out of step. The patient recognizes something is wrong—can’t fix it on his own—and makes an appointment to see a doctor, in this case a Graphic Design professional. The doctor asks a lot of questions to get a better understanding of the pain the patient is feeling. The doctor listens carefully and using his professional education and experience comes to a conclusion called the diagnoses. After careful consideration, the doctor prescribes a path to recover. The prescription, if taken regularly and to completion will make the pain go away and make your business, I mean patient, feel better.
2. How can it help me?
On any given day a business leader comes to the realization that there is a communication challenge that they need to solve and it can’t be done in house. They need an outside point of view. A fresh perspective. A good graphic designer has worked with hundreds of business leaders in a variety of industries and can offer expertise advice and creative solutions that cut through the clutter and communicate more effectively. They can be that outside pair of eyes and ears to help you figure it out and offer a fresh solution.
3. What’s it going to cost?
Budgets vary and every communication challenge can be solved a hundred different ways. I’ve seen businesses solve problems with beautifully simple and low cost solutions, and others with expensive marketing campaigns. Clients that are experienced marketers have a budget in mind, and successful design firms can choose a solution that has impact for most budgets. A good creative firm know how to stretch budgets to get the biggest impact.
4. What kind of experience do you have in my industry?
It would be impossible to have experience in every industry, but the good firms have enough experience in a variety of industries to bring practical knowledge and perspective to each project and marketing challenge encountered. It doesn’t matter if it’s the brand identity for a 120 square mile island in the Bahamas to a brand identity for an international non profit, the problem solving approach and principles of design are the same.