We recently added CPC Learning Network as a new client. CPC is a non-profit organization based at Columbia University dedicated to improving international humanitarian practice specifically for children in crises situations. We’ve been hired for two assignments. The first is to create a new brand identity for the organization which includes a logo mark. The secondary assignment is to design a website for CPC that will be the primary source for communications and collaboration for the organization and it’s partners.

The goal of the visual identity is to create an easily recognized and distinct name and logo that reflects the core mission and positioning of CPC. The goal of the website is to create an interactive network and knowledge data base for their partner organizations and policy makers. In addition, the web site will act as a forum for stakeholders to post questions and receive answers, or search knowledge-base on specific topics.

Here’s their current logo and web site: http://www.cpclearningnetwork.org

A brand driver board is created before logo exploration begins

Tags: Branding, New Client, Non-Profit