Courtney & Co is proud to announce that two projects have been showcased in a design book published by HarperCollins. The book will be called “Designing for the Greater Good”, and will showcase the best design work for non-profit and cause-related marketing produced in the last five years.
Designing for the Greater Good by Peleg Top and Jonathan Cleveland will be in stores in early 2010. It will be distributed around the world and published by HarperCollins Publishers.
“We are excited to be a part of something bringing light to the socially-responsible design that’s going on right now. This work has been rewarding for us as a company and we are thrilled its being recognized.” Mark Courtney, President and Executive Creative Director
The brand refresh for Classroom, Inc. will be featured as a case study in the book. This means a one or two page spread will be devoted to the work also showing the story behind the design. Classroom, Inc. is a non-profit organization dedicated to improving reading and math skills for middle and high school students by developing engaging computer simulations for students and training and support for teachers. Their goal is to help ensure that whatever social and economic obstacles young people face, they all have a chance to succeed.
The invitation package and poster designs for the 2007 Do The Wright Thing Gala were also selected for inclusion in the book. The Gala celebration is an annual fundraiser for “The David Wright Foundation”, a charitable organization focused on giving back to children’s causes that was founded by the third baseman of the New York Mets.