Overview
Molasses Reef is a new above-luxury brand by The Ritz-Carlton which consists of a boutique hotel and villa-style residences spread along 1.5 miles of pristine white sand beaches on the uninhabited island of West Caicos, in the Turks & Caicos Islands. The marketing materials needed to communicate what life would be like as a home owner on a deserted island, serviced and managed by The Ritz-Carlton.
Results
50% of Phase I development was sold within one year of a partnership with Courtney & Co, and designs were awarded grand prize in a national design competition.
