COMMUNICATION DESIGN
& BRANDING

Creative Brief: 10 Questions About Your Brand

Compared with other brands, what is your current positioning?

What are the supporting points or key benefits that make this believable?

Describe your brands personality. Tone, style, attitude.

Who is your audience? Who? Where? Why?

Do you want to change or expand your audience? What is the desired demographic?

How does your audience currently view your brand? Include positives and negatives.

How do you want your audience to view your brand?

What are some of the challenges you face in getting your audience to view you this way?

What are your brands marketing objectives for the upcoming year?

10.

What do you see as your challenges for meeting those objectives?

Attribute Spectrum
Please select where your brand falls on the scale below.

Necessity

Luxury

Expensive

Economical

Light

Serious

Formal

Casual

Exotic

Commonplace

Hi-tech

Homemade

Modern

Classic

Like and not like

Write down brands, celebrities, cars, food, restaurants, etc. as most like your company and least like your company (attitude, tone, style, feeling, personality).

Dislike

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Phone

For more information or to request a free consultation or quote call 212-594-1748 or email info@courtneyco.com

Courtney & Co.

145 Avenue of the Americas

New York, NY 10013

Tel: 212-594-1748

info@courtneyco.com