COMMUNICATION DESIGN
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Creative Brief: 10 Questions About Your Project

Please describe the goal of the project, and proposed deliverable.

What is the lifespan of the project? How long will it be around?

Who is the target audience? (please describe demographic and psychographic information like age, gender, buying habits, lifestyle, attitudes, and so on)

What is the one thing you want the target audience to take away? (single most compelling idea that will motivate the target audience to do what you want them to do)

What are the supporting points? (key benefits that make this believable)

What is the call to action? (what do you want the target audience to do?)

What is the tone and voice of the project? (serious, light-hearted, etc.)

Creative considerations? (influences, existing material or ideas, inspiration)

Can you provide a budget and timing for the piece to be completed by?

10.

Who are the decision makers and what is the decision making process?

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Phone

For more information or to request a free consultation or quote call 212-594-1748 or email info@courtneyco.com

Courtney & Co.

145 Avenue of the Americas

New York, NY 10013

Tel: 212-594-1748

info@courtneyco.com