The Residences at the Ritz-Carlton, Bachelor Gulch:

Property Development Brand Identity & Integrated Marketing

The challenge of Bachelor Gulch was to create a new brand identity within an already existing and successful brand, The Ritz-Carlton.

Here we combined the unique look and feel specific to the renown Bachelor Gulch Village along with the concept of home ownership The result is a cohesive and recognizable brand of property that stands out from other ski resorts in the country.

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