Pilot Employee Benefits: Naming, Brand Identity and Integrated Marketing

Rosenberg & Senders, a successful family business, came to us for a new name and a "fresh look." After much analysis and research, Pilot Employee Benefits was selected as the name that best fit the positioning of their company. The collateral and messaging that followed revealed a rich color palette, highly conceptual imagery and a tagline that expressed the core services offered. The brand creates a safe and comfortable experience and allows customers to understand what Pilot does at first glance.

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