Mayaguana Development Group: Brand Identity
Client Since: 2007
Mayaguana is an undeveloped island with little known history located at the southern end of the Bahamas Islands. We positioned Mayaguana as an island destination for affluent travelers and home buyers who desire meaningful, enriching Caribbean experiences.
The emphasis is on involvement with and exposure to intellectual and cultural experiences from all over the world. We created the term "Eco-lectual" to describe the person who would live or vacation here as someone who has concern for and wants to interact with their surroundings. Not just taking it all in but be a part of it, and giving back as well.
Client Since: 2007
Mayaguana is an undeveloped island with little known history located at the southern end of the Bahamas Islands. We positioned Mayaguana as an island destination for affluent travelers and home buyers who desire meaningful, enriching Caribbean experiences.
The emphasis is on involvement with and exposure to intellectual and cultural experiences from all over the world. We created the term "Eco-lectual" to describe the person who would live or vacation here as someone who has concern for and wants to interact with their surroundings. Not just taking it all in but be a part of it, and giving back as well.
