Molasses Reef Photoshoot
We directed an on-island photoshoot for The Island Villas at Molasses Reef using models to reflect the luxurious and adventurous lifestyle of the Villa owner. The photoshoot was designed to depict the unique features of West Caicos, an uninhabited island, as opposed to any other destination. Our goal with the overall messaging was to avoid traditional resort imagery and language to stand out from all the competition.

See how this was used in the ad campaign < 1 of 5 >